| # | Ad Name | Format | Spend | ROAS | Score | Purchases | CTR | CPC | Status | Cross-Market |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | P1080 | 25 Jan 2026 creative: 2229447164251567 |
Static | RM2,093 | 2.62 | 5,483 | 59 | 0.75% | RM1.07 | Active | MY ✓SG testUSA test |
| 2 | V2559 @lilthhhhhh | 7 May 2026 creative: 898833689835003 |
UGC / Influencer | RM1,823 | 2.53 | 4,612 | 65 | 1.61% | RM0.66 | Active | MY ✓SG test |
| 3 | V1778 | 31 Dec 2025 ⭐ creative: 1497740981330523 |
Video | RM1,193 | 3.48 | 4,151 | 40 | 1.32% | RM1.02 | Active | MY ✓SG 🔵USA 🔵 |
| 4 | V1527 + CW700 | 26 Nov 2025 ⭐ creative: 1366772361908770 |
Creator Whitelist | RM1,484 | 2.57 | 3,814 | 62 | 2.59% | RM0.55 | Active | MY ✓SG 🔵USA 🔵 |
| 5 | V2120 | 05 Mar 2026 creative: 25534135506259805 |
Video | RM1,489 | 2.23 | 3,320 | 67 | 4.12% | RM0.38 | Active | MY ✓SG 🔵 |
| 6 | V2477 | 24 April 2026 creative: 1291030429658693 |
Video | RM717 | 3.79 | 2,718 | 21 | 9.86% | RM0.19 | Active | MY ✓SG 🔵USA 🔵 |
| 7 | V2412 | 28 April 2026 creative: 1471163744496850 |
Video | RM701 | 3.32 | 2,329 | 27 | 0.61% | RM1.28 | Active | MY ✓SG 🔵 |
| 8 | V2095 | 04 Mar 2026 creative: 2034183833847284 |
Video | RM988 | 2.11 | 2,084 | 23 | 0.51% | RM1.91 | Paused | MY ✓SG test |
| 9 | @jasmineugc_ | 5 May 2026 creative: 1291565862431354 |
UGC / Influencer | RM839 | 2.16 | 1,812 | 18 | 0.67% | RM0.97 | Paused | MY ✓SG test |
| 10 | P1310 | 5 May 2026 creative: 1468439808094990 |
Static | RM863 | 2.07 | 1,785 | 17 | 1.70% | RM0.89 | Paused | MY ✓SG test |
| 11 | V2579 | 12 May 2026 creative: 958302290340297 |
Video | RM822 | 2.25 | 1,850 | 15 | 2.17% | RM0.72 | Paused | MY ✓SG 🔵 |
| 12 | V2407 | 28 April 2026 creative: 975242432142681 |
Video | RM633 | 2.53 | 1,602 | 14 | 0.73% | RM1.59 | Paused | MY ✓ |
| 13 | V2133 | 11 Mar 2026 creative: 2236669623524908 |
Video | RM769 | 2.07 | 1,593 | 22 | 1.23% | RM1.45 | Paused | MY ✓ |
| # | Ad Name | Format | Spend | ROAS | Score | Purchases | CTR | CPC | Status | Cross-Market |
|---|---|---|---|---|---|---|---|---|---|---|
| 14 | V001-Deo-PopUpReview | 8 Apr 2026 ⭐ creative: 1324869189695438 → Pop-up customer review format. NOT yet in MY. High priority. |
Video | SGD1,201 | 3.76 | 4,516 | 98 | 5.69% | SGD0.26 | Paused | SG ✓MY 🔵USA 🔵 |
| 15 | V1527-LB-bamboountilidie | 4 May 2026 ⭐ creative: 960942813493697 → "Bamboo until I die" loyalty advocacy. Same core as MY V1527. |
UGC Advocacy | SGD1,768 | 2.55 | 4,507 | 135 | 5.53% | SGD0.33 | Active | SG ✓USA 🔵 |
| 16 | V006-LB-colourvariants | 12 Apr 2026 ⭐ creative: 3919570888172821 → Colour variant showcase. Best ROAS-per-$ in company at this scale. |
Video | SGD328 | 4.08 | 1,338 | 44 | 3.79% | SGD0.50 | Active | SG ✓MY 🔵USA 🔵 |
| 17 | V006-LB-colourvariants — Copy | 12 Apr creative: 1512177260497675 |
Video | SGD169 | 3.89 | 659 | 23 | 3.65% | SGD0.54 | Active | SG ✓MY 🔵 |
| 18 | V003-Deo-challengetosolve — Copy | 8 Apr creative: 2136446663590346 → "Challenge to solve" problem-agitation. 7.23% CTR. |
Video | SGD177 | 3.44 | 608 | 12 | 7.23% | SGD0.25 | Active | SG ✓MY 🔵USA 🔵 |
| 19 | P1080-Deorollon — Copy | 4 May 2026 creative: 1301493034771837 |
Static | SGD57 | 6.93 | 394 | 7 | 3.55% | SGD0.50 | Active | SG ✓MY 🔵 |
| 20 | V003-Deo-challengetosolve | 8 Apr 2026 creative: 2493708094397053 |
Video | SGD65 | 3.93 | 255 | 5 | 3.97% | SGD0.52 | Active | SG ✓MY 🔵USA 🔵 |
USV013 (creative: 1517006356726059) has the best creative performance signals of any ad across all three accounts: 56.7% hook rate · 47.7% hold rate · 9.21% CTR. But ROAS is 0.40 — the audience watches, clicks, and doesn't buy. The creative is not the problem. The US product page lacks localised social proof, clear US shipping, and trust signals for a brand they've never heard of.
Rerun recommendation for USA: Take the top 3 from SG — V001-Deo-PopUpReview (social proof format, ROAS 3.76 in SG), V006-LB-colourvariants (visual product showcase, ROAS 4.08 in SG), and V003-Deo-challengetosolve (problem-agitation, 7.23% CTR) — and deploy them to the US account paired with a rebuilt US landing page. Don't run USV013 again until the page is fixed.
| Ad Name | Creative ID | Spend | ROAS | Hook% | CTR | Status | Verdict |
|---|---|---|---|---|---|---|---|
| USV013-17/5/26 | 1517006356726059 | USD305 | 0.40 | 56.7% | 9.21% | Paused | Great creative. Broken landing page. Fix page → rerun. |
| Creative | Creative ID | Origin | Run in MY? | Run in SG? | Run in USA? | Priority |
|---|---|---|---|---|---|---|
| V001-Deo-PopUpReview | 1324869189695438 | SG | ✅ | ✅ | ✅ | HIGHEST |
| V006-LB-colourvariants | 3919570888172821 | SG | ✅ | ✅ | ✅ | HIGHEST |
| V1778 | Dec 2025 | 1497740981330523 | MY | ✅ | 🔵 | 🔵 | HIGH |
| V1527 + CW700 | Nov 2025 | 1366772361908770 | MY | ✅ | 🔵 | 🔵 | HIGH |
| V2477 | 24 April 2026 | 1291030429658693 | MY | ✅ | 🔵 | 🔵 | HIGH |
| V003-Deo-challengetosolve | 2136446663590346 | SG | 🔵 | ✅ | 🔵 | HIGH |
| V1527-LB-bamboountilidie | 960942813493697 | SG | — | ✅ | 🔵 | HIGH |
| V2412 | 28 April 2026 | 1471163744496850 | MY | ✅ | 🔵 | — | Medium |
| P1080 | 25 Jan 2026 | 2229447164251567 | MY | ✅ | 🔵 | — | Medium |
| USV013 | 1517006356726059 | USA | — | — | After page fix | Blocked |