HYGR Growth Operating System

Google Ads · Analysis

Google Ads

Period — · MYR

Period

Overview Why it moved Actions Plan Full report

KPIs & trend reflect the selected period (null → null · full reported window). Campaign, search-term and device breakdowns below are reported over the full 90-day window.

Spend

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ROAS

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Conv. Value

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Conversions

CPA

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CTR

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Avg CPC

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Conv. Rate

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Media Buyer · proposals behind approval gates

Action Board

Every entity classified and given one concrete next step. Nothing is auto-executed — each card is ⛔ NEEDS APPROVAL.

📊 Backlog / Investigate0

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🔴 Kill0

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🟡 Fix0

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🟢 Scale0

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➕ Expand0

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🚫 Negative Keywords0

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Synced from Drive

Full Google Ads Report

The complete uploaded analysis — every section, read in full.

HYGR Google Ads Weekly Analysis — Run: 2026-06-17

HYGR_Google_Ads_7d_full_analysis_2026-06-17 · synced 2026-06-17

STATUS: BLOCKED — Windsor.ai connector not installed in this Cowork session

ISSUE DETAILS

Problem	The scheduled task requires Windsor.ai MCP connector tools (get_fields / get_data) to pull Google Ads data for account 984-256-9388. These tools are absent from the available tool list.
Root cause	The Windsor.ai connector has not been connected/installed in the current Cowork session. The connector list returned 0 installed connectors.
Attempted date windows	CURRENT: 2026-06-10 to 2026-06-16 \| PRIOR: 2026-06-03 to 2026-06-09
Target Drive folder	1ASD7CJNPMzShwHEKfS3NqcOCW5pEzX93
Scheduled task name	hygr-google-ads-weekly-analysis

ACTION REQUIRED

Step 1	Open Cowork → Settings → Connectors (or Plugins)
Step 2	Search for Windsor.ai and install/connect it
Step 3	Authenticate with account 984-256-9388 credentials
Step 4	Re-run this scheduled task — it will complete fully once the connector is active

EXPECTED OUTPUT (once connector is available) - Account totals (spend / ROAS / conversions / CTR / CPC / AOV) - Week-over-week comparison vs prior 7 days - Campaign performance + impression share (Branded Search & PMax) - Device breakdown per campaign - Search terms: top converters / waste / non-brand leaks - What's working / not working / next actions - Day-of-week + daily trend tables

HYGR GOOGLE ADS — WEEKLY FULL ANALYSIS

HYGR_Google_Ads_7d_full_analysis_2026-06-08 · synced 2026-06-08

Account: 984-256-9388 (HYGR)
Currency: RM (Malaysian Ringgit)
Current window (7d): 2026-06-01 to 2026-06-07
Prior window (7d): 2026-05-25 to 2026-05-31
Generated: 2026-06-08
Note: With only 7 days of data, small daily swings can move week-over-week numbers materially.

#ERROR! (Formula parse error.)

Metric	Value
Spend (RM)	2331.89
Conversion value (RM)	6063.14
ROAS (value/spend)	2.6
Conversions	58.34
Cost / conv (RM)	39.97
Conversion rate (conv/clicks)	0.024
AOV (value/conv) (RM)	103.93
Impressions	133270
Clicks	2430
CTR	0.0182
Avg CPC (RM)	0.96

#ERROR! (Formula parse error.)

Metric	Current	Prior	Change %
Spend (RM)	2331.89	2055.07	0.1347
Conversions	58.34	47.62	0.2252
Conv value (RM)	6063.14	5124.11	0.1833
ROAS	2.6	2.49	0.0428
Incremental ROAS on new spend	3.39	Δspend=276.81	Δvalue=939.03
Branded Search ROAS (like-for-like)	5.05	3.67	0.3735
Branded Search CPC (RM)	1	1.05	-0.0444
Driver note	Spend +13.5% and conv value +18.3% WoW at improving ROAS (2.49->2.60); incremental ROAS on the new spend is 3.39 = efficient growth. Main driver is the Ai Max branded campaign scaling from RM222 to RM2,311 value (3 -> ~21 conv); PMax and the base branded campaign both softened but were more than offset. No obvious sale/holiday spike in the window.

#ERROR! (Formula parse error.)

Campaign	Channel	Spend RM	% of Spend	Conv	Conv Value RM	% of Value	ROAS	Impr Share %	Budget-Lost %	Rank-Lost %	Read
Branded \| Search \| 20 Nov 2025	SEARCH	583.13	0.2501	22.38	2113.32	0.3486	3.62	73.1	9.5	17.42	Solid ROAS 3.62. IS 73.1%, budget-lost 9.5% — budget-capped at healthy ROAS, add budget.
PMax	PERFORMANCE_MAX	1455.27	0.6241	14.98	1639.02	0.2703	1.13	13.43 (search only)	4.37 (search only)	82.12 (search only)	Largest spend (62%) but only 27% of primary value; ROAS 1.13 on primary, 1.81 incl. all-conv. Rank-lost 82% = headroom but efficiency lags branded; overweight vs value share.
Branded \| Search \| 20 Nov 2025 Ai Max	SEARCH	293.49	0.1259	20.98	2310.8	0.3811	7.87	76.66	7.25	15.79	Best ROAS (7.87). IS 76.7%, budget-lost 7.25% — capped at strong ROAS, room to scale.
TOTAL		2331.89	1	58.34	6063.14	1	2.6
PMax note	PMax all-conversions value RM2629.97 vs primary conv value RM1639.02. ROAS primary=1.13, ROAS all-conv=1.81.

#ERROR! (Formula parse error.)

Campaign	Spend RM	Conv	Conv Value RM	ROAS	Current Status
Branded \| Search \| 20 Nov 2025	580.38	23.01	2683.58	4.62	active
PMax	1264.33	21.6	2218.52	1.75	active
Branded \| Search \| 20 Nov 2025 Ai Max	210.36	3	222.01	1.06	active
TOTAL	2055.07	47.62	5124.11	2.49

#ERROR! (Formula parse error.)

Campaign	Device	Spend RM	Conv	Conv Value RM	ROAS	Read
Branded \| Search \| 20 Nov 2025	MOBILE	470.27	18.38	1592.09	3.39	Strong ROAS — primary converter.
Branded \| Search \| 20 Nov 2025	DESKTOP	104.94	4	521.23	4.97	Strong ROAS — primary converter.
Branded \| Search \| 20 Nov 2025	TABLET	7.92	0	0	0	Tablet: spend, 0 conv — minor leak.
Branded \| Search \| 20 Nov 2025 Ai Max	MOBILE	229.9	20.98	2310.8	10.05	Strong ROAS — primary converter.
Branded \| Search \| 20 Nov 2025 Ai Max	DESKTOP	61.56	0	0	0	Desktop: spend with 0 conv — low-value placement, monitor/bid down.
Branded \| Search \| 20 Nov 2025 Ai Max	TABLET	2.02	0	0	0	Tablet: spend, 0 conv — minor leak.
PMax	MOBILE	1202.36	14.74	1627.37	1.35	Acceptable ROAS.
PMax	DESKTOP	190.42	0	0	0	Desktop: spend with 0 conv — low-value placement, monitor/bid down.
PMax	CONNECTED_TV	37.97	0	0	0	Connected TV: RM37.97 spend, 0 conv — weak placement, exclude.
PMax	TABLET	24.52	0.23	11.65	0.48	Low ROAS — review.

#ERROR! (Formula parse error.)

Search Term	Campaign	Clicks	Cost RM	Conv	Conv Value RM	ROAS	Cost/Conv RM
hygr	Branded \| Search \| 20 Nov 2025 Ai Max	144	40.86	13.48	1306.36	31.97	3.03
hygr	Branded \| Search \| 20 Nov 2025	292	69.61	14.61	1234.65	17.74	4.76
hygr sdn bhd	Branded \| Search \| 20 Nov 2025	20	13.29	1	318.2	23.94	13.29
hygr deodorant	Branded \| Search \| 20 Nov 2025 Ai Max	18	21.23	2	243.5	11.47	10.62
hygr sunscreen	Branded \| Search \| 20 Nov 2025 Ai Max	7	11.77	1	141.9	12.06	11.77
hygr ioi	Branded \| Search \| 20 Nov 2025	4	36.65	1	124.92	3.41	36.65
hygr malaysia	Branded \| Search \| 20 Nov 2025 Ai Max	5	23.7	0.5	84.77	3.58	47.39
hygr deodorant	Branded \| Search \| 20 Nov 2025	71	106.85	1.77	65.16	0.61	60.49
hygr lip balm	Branded \| Search \| 20 Nov 2025	21	14.58	1	29	1.99	14.58

#ERROR! (Formula parse error.)

Threshold	cost>=RM10; if <5 rows, also cost>=RM5
Search Term	Campaign	Clicks	Cost RM	Likely Intent
hygr sunscreen	Branded \| Search \| 20 Nov 2025	10	29.59	brand variant/misspell
hygr near me	Branded \| Search \| 20 Nov 2025	1	13.96	store/retail/location offline intent
hygr ioi damansara	Branded \| Search \| 20 Nov 2025	2	13.75	store/retail/location offline intent
hygr shopee	Branded \| Search \| 20 Nov 2025	2	13.36	store/retail/location offline intent
hygr founder	Branded \| Search \| 20 Nov 2025 Ai Max	2	12.91	research/info
hygr ioi	Branded \| Search \| 20 Nov 2025 Ai Max	3	10.91	store/retail/location offline intent
WASTED SUBTOTAL			94.49

#ERROR! (Formula parse error.)

Search Term	Cost RM	Note
NON-BRAND LEAK SUBTOTAL	0	No non-brand leaks this week

#ERROR! (Formula parse error.)

Category	Finding	Action	Priority
Working	Ai Max Branded Search ROAS 7.87, scaled from 3 to ~21 conv WoW	Shift more branded budget here; keep scaling while ROAS holds	High
Working	Branded Search (base) ROAS 3.62, IS 73%	Maintain; strong efficient core	Med
Working	Brand term 'hygr' top converter (RM2,541 value across both campaigns)	Protect with sufficient budget	High
Not working	PMax overweight: 62% of spend but 27% of primary value, ROAS 1.13	Rebalance budget toward branded search; tighten PMax or review asset/audience signals	High
Not working	PMax Connected TV RM37.97, 0 conv; PMax+AiMax desktop spend with 0 conv	Exclude Connected TV; bid down/monitor desktop on PMax & Ai Max	Med
Not working	Branded Search budget-lost IS 9.5% (base) & 7.25% (AiMax) at healthy ROAS	Raise budgets on branded search to capture lost impressions	High
Test next	Non-brand & offline-intent terms wasting spend with 0 conv	Add negatives (store/location terms); consider prospecting campaign for non-brand	Med
Test next	hygr deodorant' base campaign ROAS 0.61 (RM106 cost, RM65 value)	Review match/bid for this term in base campaign vs Ai Max	Low

#ERROR! (Formula parse error.)

Day	Date	Spend RM	Conv	Conv Value RM	ROAS	Conv Rate
Monday	2026-06-01	363.05	11.82	1021.35	2.81	0.0256
Tuesday	2026-06-02	294.84	17.25	1763.63	5.98	0.0439
Wednesday	2026-06-03	325.15	4.56	520.84	1.6	0.0162
Thursday	2026-06-04	343.53	5	454.06	1.32	0.0156
Friday	2026-06-05	325.47	8.71	1130.25	3.47	0.0297
Saturday	2026-06-06	313.71	7	716.19	2.28	0.0182
Sunday	2026-06-07	366.14	4	456.82	1.25	0.0135

#ERROR! (Formula parse error.)

Date	Impr	Clicks	Spend RM	Conv	Conv Value RM	ROAS	CPC RM
2026-06-01	29104	462	363.05	11.82	1021.35	2.81	0.79
2026-06-02	18381	393	294.84	17.25	1763.63	5.98	0.75
2026-06-03	12494	282	325.15	4.56	520.84	1.6	1.15
2026-06-04	19370	320	343.53	5	454.06	1.32	1.07
2026-06-05	14755	293	325.47	8.71	1130.25	3.47	1.11
2026-06-06	23932	384	313.71	7	716.19	2.28	0.82
2026-06-07	15234	296	366.14	4	456.82	1.25	1.24

HYGR — NEGATIVE KEYWORD PACK

Apply to: Branded | Search | 20 Nov 2025 AND Branded | Search | 20 Nov 2025 Ai Max (use a shared Negative keyword list so both campaigns share it)

How: Google Ads → Tools → Shared library → Negative keyword lists → create 'HYGR Brand Waste' → paste the ADD-NOW exact negatives → apply list to both Branded campaigns.

HYGR Google Ads — Negative Keyword Pack · synced 2026-06-07

NOTE: Windsor can't add negatives via API — this is a manual/Editor step. Generic words are EXACT-match only so they never block converting brand terms (deodorant	lip balm	sunscreen	malaysia	store all appear in WINNERS).

SECTION A — ADD NOW (exact-match negatives)

Negative keyword (paste with brackets)	Type	Category	Cost RM (90d)	Why
[hygr deodorant review]	Exact	Info	83.74	Research intent
[hygr watson]	Exact	Store/location	64.7	Offline intent
[hygr glenmarie]	Exact	Store/location	45.54	Offline intent
[hygr founder]	Exact	Info	44.76	Research intent
[hygr sunway pyramid]	Exact	Store/location	42.72	Offline intent
[hygr near me]	Exact	Store/location	39.28	Offline intent
[hygr ioi city mall]	Exact	Store/location	28.33	Offline intent
[hygr in watson]	Exact	Store/location	24.3	Offline intent
[hygr location]	Exact	Store/location	23.48	Offline intent
[hygr trx]	Exact	Store/location	21.64	Offline intent
[hygr kuching]	Exact	Store/location	20.46	Offline intent
[watson hygr]	Exact	Store/location	20.33	Offline intent
[hygr nu sentral]	Exact	Store/location	14.86	Offline intent
[hygr hq]	Exact	Store/location	14.8	Offline intent
[hygr mytown]	Exact	Store/location	14.07	Offline intent
[hygr company]	Exact	Info	14	Research intent
[hygr ioi damansara]	Exact	Store/location	13.75	Offline intent
[hygr deodorant watson]	Exact	Store/location	13.1	Offline intent
[organic shower gel]	Exact	Non-brand	6.4	Not your brand
[milbon shampoo malaysia]	Exact	Non-brand	5.34	Competitor/other brand
[perfume malaysia]	Exact	Non-brand	4.99	Generic non-brand
[smelly armpit]	Exact	Non-brand	3.64	Generic non-brand
[vaseline lip balm]	Exact	Non-brand	2.48	Competitor brand
[deodorant natural]	Exact	Non-brand	2.42	Generic non-brand
[natural body wash]	Exact	Non-brand	2.28	Generic non-brand
[glosen face and body lotion]	Exact	Non-brand	2.12	Other brand
[best deodorant for women]	Exact	Non-brand	2	Generic non-brand
[unscented deodorant]	Exact	Non-brand	1.55	Generic non-brand
[organic lip balm malaysia]	Exact	Non-brand	1.52	Generic non-brand
[the best roll on for men]	Exact	Non-brand	1.42	Generic non-brand
[organic lipstick brands]	Exact	Non-brand	1.31	Generic non-brand
[body scrub]	Exact	Non-brand	1.25	Generic non-brand
[paraben free lipstick brands]	Exact	Non-brand	1.25	Generic non-brand
[best clean deodorant]	Exact	Non-brand	1.18	Generic non-brand
[bobadan deodorant]	Exact	Non-brand	1.17	Other brand
[shower gel]	Exact	Non-brand	1.13	Generic non-brand
[deodorant]	Exact	Non-brand	1.02	EXACT ONLY — never phrase (would block 'hygr deodorant')

SECTION B — OPTIONAL PHRASE NEGATIVES (catch future location variants; add only these tokens)

Phrase negative	Type	Note
watson	Phrase	Catches future watson/watsons store queries
near me	Phrase	Catches store-locator intent
sunway pyramid	Phrase	Mall name
glenmarie	Phrase	Area/store
nu sentral	Phrase	Mall name
ioi	Phrase	Mall name (does not affect any converting term)
trx	Phrase	Mall name
kuching	Phrase	City/store
mytown	Phrase	Mall name
DO NOT phrase-negative these (they appear in WINNERS): deodorant / lip balm / sunscreen / malaysia / store

SECTION C — HOLD / DO NOT NEGATIVE (branded — keep owning this traffic)

Keyword	Cost RM	Why hold
deodorant hygr	44.13	Branded (word order) — keep; review next quarter
hygr deodorant spray	17.9	Branded product — keep unless product doesn't exist
hygr products	15.57	Branded browse intent — keep
hygr creme cloud	15.47	Branded product — keep
hygr tinted sunscreen	25.45	Branded product — keep
hygar	22.89	Brand misspelling — keep capturing
hyrg	18.88	Brand misspelling — keep capturing
hrygr	13.93	Brand misspelling — keep capturing

PASTE-READY — ADD-NOW EXACT NEGATIVES (copy this block into the negative keyword list) [hygr deodorant review] [hygr watson] [hygr glenmarie] [hygr founder] [hygr sunway pyramid] [hygr near me] [hygr ioi city mall] [hygr in watson] [hygr location] [hygr trx] [hygr kuching] [watson hygr] [hygr nu sentral] [hygr hq] [hygr mytown] [hygr company] [hygr ioi damansara] [hygr deodorant watson] [organic shower gel] [milbon shampoo malaysia] [perfume malaysia] [smelly armpit] [vaseline lip balm] [deodorant natural] [natural body wash] [glosen face and body lotion] [best deodorant for women] [unscented deodorant] [organic lip balm malaysia] [the best roll on for men] [organic lipstick brands] [body scrub] [paraben free lipstick brands] [best clean deodorant] [bobadan deodorant] [shower gel] [deodorant]