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Showing last 7 days · 22 Jun – 28 Jun 2026. CPAS / marketplace ROAS shown as n/a (unreliable attribution).
Prioritised by Claude from the live Meta data, reinforcing CoWork's recommendations.
CBO | Retargeting | 9/6/2026 collapsed from ROAS 2.25 to 0.10 on MYR 350 spend, and V2598 | 27 May 2026 sits at ROAS 0.93 (CPP MYR 105.95) — both flagged urgent pause/kill by CoWork.
CBO | Landing Page Shopify (ROAS 3.45, freq 2.0) and [Store Traffic] Hygr (ROAS 3.35, freq 2.21) both have headroom below the 2.5 frequency threshold, alongside winner creatives V1778 (ROAS 4.17), P1328 (ROAS 3.02), and P1304 (ROAS 2.64) — all CoWork-flagged for immediate budget scale-up.
HM | CPAS | CBO | ALL | 9/11/24* has frequency exceeding 6 and its Copy variant sits at 5.95 — CoWork issued hard flags to pause or refresh creatives immediately on both.
CoWork issued multiple urgent flags to exclude Audience Network placement account-wide, with no offsetting performance data supporting this placement's spend.
HYGR Official CPAS carries account-wide frequency saturation with CoWork flagging urgent creative refresh on both FB (cap frequency, rotate creative) and IG (urgent refresh) CPAS placements.
HYGR.SG is in watch status with ROAS 1.09 on SGD 653.60 spend; CoWork recommends a 30% IG step-up while reviewing the FB placement where ROAS is sub-1.
USA spent USD 269.02 with 0 purchases and freq only 1.21, and CoWork notes no active campaigns detected — determine whether campaigns are paused or pending launch before allocating further budget.
Creative-level performance moved to its own Creatives tab (top nav).
| Campaign | Market | Status | Spend | ROAS | WoW | CTR | CPC | Freq | Purch. |
|---|---|---|---|---|---|---|---|---|---|
| (CNV) Creative Testing Campaign | Malaysia · Pixel | ACTIVE | RM3,456 | 1.61 | ▲ 23% | 1.51% | RM0.85 | 2.87 | 60 |
| Ian | CBO | Broad/Product Specific | Graphic Ads 1 | 14 April 2026 | Malaysia · Pixel | ACTIVE | RM1,049 | 1.43 | ▼ 21% | 0.78% | RM1.53 | 2.05 | 18 |
| Ian | CBO | Broad/Product Specific | Video Ads | 22 April 2026 | Malaysia · Pixel | ACTIVE | RM1,049 | 2.21 | ▲ 30% | 1.73% | RM1.07 | 1.70 | 29 |
| CBO | Scaling | 8/5/26 | Malaysia · Pixel | ACTIVE | RM700 | 1.46 | ▼ 27% | 1.59% | RM1.04 | 2.08 | 10 |
| CBO | Landing Page Shopify | 1 June 2026 | Malaysia · Pixel | ACTIVE | RM699 | 3.45 | ▲ 232% | 1.65% | RM0.92 | 2.00 | 23 |
| [Store Traffic] Hygr | Malaysia · Pixel | ACTIVE | RM524 | 3.35 | ▲ 67% | 2.36% | RM0.43 | 2.21 | 15 |
| Customer Persona Ads Campaign | CBO | 1 June 2026 | Malaysia · Pixel | ACTIVE | RM420 | 1.74 | ▼ 12% | 1.87% | RM0.59 | 1.78 | 7 |
| CBO | Retargeting | 9/6/2026 | Malaysia · Pixel | ACTIVE | RM350 | 0.10 | ▼ 96% | 1.11% | RM1.37 | 2.58 | 1 |
| [Whitelisting] - CNV | Malaysia · Pixel | ACTIVE | RM350 | 1.59 | ▼ 38% | 2.84% | RM0.77 | 1.29 | 8 |
| CBO | BulkOrder | 25/5/26 | Malaysia · Pixel | ACTIVE | RM175 | 0.79 | — | 3.27% | RM0.26 | 1.33 | 2 |
| Offline Traffic | Malaysia · Pixel | ACTIVE | RM66 | — | — | 0.58% | RM2.63 | 2.71 | 0 |
| (ABO) Evergreen CPAS Prospecting | Malaysia · CPAS | ACTIVE | RM2,240 | n/a | — | 1.38% | RM0.56 | 2.37 | 0 |
| HM | CPAS | CBO | ALL | 9/11/24 – Copy | Malaysia · CPAS | ACTIVE | RM2,100 | n/a | — | 0.85% | RM0.85 | 5.80 | 0 |
| HM | CPAS | CBO | ALL | 9/11/24* | Malaysia · CPAS | ACTIVE | RM2,100 | n/a | — | 0.88% | RM0.81 | 5.80 | 0 |
| (CBO) Evergreen CPAS Retargeting | Malaysia · CPAS | ACTIVE | RM840 | n/a | — | 0.90% | RM0.71 | 2.85 | 0 |
| jack | Reviews Ads | 11 Mar 2026 | Malaysia · CPAS | ACTIVE | RM560 | n/a | — | 0.72% | RM1.17 | 2.09 | 0 |
| CBO_Testing_Conversion_8/4/26 | Singapore | ACTIVE | S$602 | 1.14 | ▼ 46% | 2.42% | S$0.87 | 2.60 | 19 |
| CBO | Scaling_Numbers | 11.5.26 | Singapore | ACTIVE | S$52 | 0.42 | ▼ 9% | 2.87% | S$0.63 | 1.38 | 1 |
| USA | CBO Testing | Refillable Sunscreen | Austin | USA | ACTIVE | $105 | — | — | 4.46% | $1.90 | 1.21 | 0 |
| USA | CBO Testing | Tinted Lip Balm | Austin | USA | ACTIVE | $104 | — | — | 3.93% | $1.93 | 1.24 | 0 |
| USA | CBO Testing | Deodorant | Austin | USA | ACTIVE | $60 | — | — | 1.68% | $2.01 | 1.11 | 0 |
Frequency 4.15 > 3 saturation threshold; ROAS 1.83x positive but declining engagement expected — creative refresh critical
→ Refresh FB creatives; consider reducing FB budget allocation temporarily
Frequency 3.39 slightly above 3 threshold; ROAS 1.55x positive; largest spend platform — creative refresh will protect performance
→ Introduce new IG creative variants; monitor frequency weekly
Freq 3.92 > 3; CTR 0.88% declining; saturation building on FB placement
→ Creative refresh required for Facebook CPAS placements
Freq 5.28 > 5; severe saturation; CTR 1.16% will continue declining without new creatives
→ Urgent creative refresh for Instagram CPAS; high saturation
HARD FLAG: Freq 6.02 exceeds hard-flag threshold of 6 for CPAS entities. CTR 0.97% declining. Immediate action: pause or inject fresh creatives. Audience severely burned.
→ HARD FLAG: Pause or refresh immediately — CPAS freq EXCEEDED 6
Freq 5.95 — at hard-flag threshold of 6. Paired copy of above. Both campaigns must be refreshed simultaneously.
→ Pause or refresh immediately; freq 5.95 at hard-flag threshold
facebook: frequency 5.01>3 — saturation.
→ Cap frequency / refresh creative
instagram: frequency 3.50>3 — saturation.
→ Cap frequency / refresh creative
CPAS facebook: frequency 4.39>3 saturation. ROAS blank (CPAS); CTR 0.96%.
→ Cap frequency / rotate creative
CPAS instagram: frequency 5.08>3 saturation. ROAS blank (CPAS); CTR 1.23%.
→ Cap frequency / rotate creative
CPAS HARD-FLAG: frequency 6.07>6 (severe saturation). ROAS/purchases blank — CPAS pixel unreliable; judged on CTR 0.99% and frequency.
→ Reduce frequency / refresh creative urgently
CPAS HARD-FLAG: frequency 6.02>6 (severe saturation). ROAS/purchases blank — CPAS pixel unreliable; judged on CTR 0.97% and frequency.
→ Reduce frequency / refresh creative urgently
facebook: freq 5.04 >3 saturation; ROAS 2.03.
→ Refresh creative / widen audience to reduce frequency on this placement.
instagram: freq 3.72 >3 saturation; ROAS 1.64.
→ Refresh creative / widen audience to reduce frequency on this placement.
facebook: freq 4.44 >3 saturation (CPAS - judged on CTR 0.93%/freq).
→ Refresh creative / widen audience to reduce frequency on this placement.
instagram: freq 5.51 >3 saturation (CPAS - judged on CTR 1.16%/freq).
→ Refresh creative / widen audience to reduce frequency on this placement.
CPAS: freq 5.80 >3. CTR 0.85%. (ROAS/purchases blank.)
→ Refresh creative / widen audience to bring frequency down.
CPAS: freq 5.80 >3. CTR 0.88%. (ROAS/purchases blank.)
→ Refresh creative / widen audience to bring frequency down.
| Campaign | Market | Frequency | CPC | Spend | Status |
|---|---|---|---|---|---|
| HM | CPAS | CBO | ALL | 9/11/24 – Copy | Malaysia · CPAS | 5.80 | RM0.85 | RM2,100 | Critical |
| HM | CPAS | CBO | ALL | 9/11/24* | Malaysia · CPAS | 5.80 | RM0.81 | RM2,100 | Critical |
Every uploaded Meta report sheet — creative strategy packs and other analyses — read in full and shown here automatically.