Meta · Creatives
Creative Board
Ad-level performance grouped by verdict · 27 Jul – 2 Aug 2026. CoWork's finding: ROAS is driven by p25/3s retention (>70% strong), not hook rate — a 'hook & bail' creative needs a landing-page fix, not a new ad.
Perioddata as of 2 Aug
Winners · Scale5
V2434 | 22 April 2026 – Copy
Malaysia · Pixel· video
ROAS 3.61CPP RM26.25
V2638 | 16 June 2026 – Copy
Malaysia · Pixel· video
ROAS 3.15CPP RM26.61
p1460_8 july 2026 – Copy
Malaysia · Pixel· graphic
ROAS 3.13CPP RM19.33
V1778 31/12/2025
Malaysia · Pixel· video
ROAS 2.66CPP RM22.01
V2641 | 16 June 2028 – Copy
Malaysia · Pixel· video
ROAS 2.65CPP RM32.46
Watch23
p1469_12 july 2026
Malaysia · Pixel· graphic
ROAS 2.42CPP RM29.76
V2785 | 17 July 2026
Malaysia · Pixel· video
ROAS 2.41CPP RM44.77
p1460_8 july 2026
Malaysia · Pixel· graphic
ROAS 1.84CPP RM54.81
P1270 | 14 April 2026 – Copy
Malaysia · Pixel· graphic
ROAS 1.84CPP RM60.87
V2659 | 18 June 2026 – Copy
Malaysia · Pixel· video
ROAS 1.65CPP RM0.48
V2635 | 16 June 2026
Malaysia · Pixel· video
ROAS 1.60CPP RM41.79
P1541 | Lip Serum | 25 July 2026
Malaysia · Pixel· graphic
ROAS 1.50CPP RM71.25
P1288 | 16 April 2026 – Copy
Malaysia · Pixel· graphic
ROAS 1.48CPP RM44.58
P1267 | 14 April 2026 – Copy
Malaysia · Pixel· graphic
ROAS 1.41CPP RM80.38
V2845 | 29 July 2026
Malaysia · Pixel· video
ROAS 1.27CPP RM50.58
P1272 | 14 April 2026 – Copy
Malaysia · Pixel· graphic
ROAS 1.22CPP RM77.89
Relaunch: V255 + CW138 | 19 Feb 2025 – Copy
Malaysia · Pixel· video
ROAS 0.94CPP RM76.82
V2607 | 5 June 2026 – Copy
Malaysia · Pixel· video
ROAS 0.94CPP RM55.02
P1269 | 14 April 2026 – Copy
Malaysia · Pixel· graphic
ROAS 0.93CPP RM38.68
V2646 | 16 June2026 – Copy
Malaysia · Pixel· video
ROAS 0.90CPP RM71.94
V2780 | 17 July 2026 – Copy
Malaysia · Pixel· video
ROAS 0.90CPP RM38.34
V1527 + CW700 | 26 Nov 2025
Malaysia · Pixel· video
ROAS 0.28CPP RM162.45
V1731_24/7/2026
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V2761 | 16 July 2026 – Copy
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V2803_24/7/26
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
Relaunch: I: Personal Care (stacked) | V207 | 10 June 2026 – Copy
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V1799_24/7/26
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V2795_24/7/26
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
Hook & Bail · Fix LP2
V1766_24/07/2026
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V2819_24/7/26
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
Post-Click0
None this week.
Underperformers · Cut0
None this week.
Reference
Evergreen Creative Playbooks
Top-20 Creatives to Rerun
All-time high ROAS × spend, with Meta creative IDs for cross-market reuse.
Creative Strategy Brief
Ad-level patterns: the retention formula, winners/underperformers, new concepts.