Meta · Creatives
Creative Board
Ad-level performance grouped by verdict · 25 Aug – 31 Aug 2026. CoWork's finding: ROAS is driven by p25/3s retention (>70% strong), not hook rate — a 'hook & bail' creative needs a landing-page fix, not a new ad.
Perioddata as of 31 Aug
Winners · Scale8
V2922 | 22 Aug 2026
Malaysia · Pixel· video
ROAS 3.84CPP RM52.55
V2872 | 11 August 2026
Malaysia · Pixel· video
ROAS 3.49CPP RM47.96
V2942 | Nafas | 28 Aug 2026
Malaysia · Pixel· video
ROAS 3.26CPP RM25.97
P1602 | Body Travel Kit | 12 August2026
Malaysia · Pixel· graphic
ROAS 3.03CPP RM41.02
P1271 | 14 April 2026 – Copy
Malaysia · Pixel· graphic
ROAS 2.98CPP RM24.66
V2635 | 16 June 2026
Malaysia · Pixel· video
ROAS 2.69CPP RM30.64
P1291 | 16 April 2026
Malaysia · Pixel· graphic
ROAS 2.55CPP RM25.41
V2866 | 11 August 2026
Malaysia · Pixel· video
ROAS 2.51CPP RM42.86
Watch19
V2898 | 16 August 2026
Malaysia · Pixel· video
ROAS 2.18CPP RM28.13
V1778 31/12/2025
Malaysia · Pixel· video
ROAS 2.10CPP RM37.29
V2638 | 16 June 2026 – Copy
Malaysia · Pixel· video
ROAS 1.81CPP RM47.00
V1728_24/7/2026
Malaysia · Pixel· video
ROAS 1.73CPP RM121.30
P1573 | 6 August 2026
Malaysia · Pixel· graphic
ROAS 1.70CPP RM56.08
P1541 | Lip Serum | 25 July 2026
Malaysia · Pixel· graphic
ROAS 1.22CPP RM57.89
V2875 | 11 August 2026
Malaysia · Pixel· video
ROAS 1.11CPP RM71.92
V2919 | 22 Aug 2026
Malaysia · Pixel· video
ROAS 0.73CPP RM65.97
V2469 | 23 April 2026 – Copy
Malaysia · Pixel· video
ROAS 0.47CPP RM223.48
V2860 | 2 August 2026
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V1731_24/7/2026
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V2803_24/7/26
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V2938 | Nafas | 28 Aug 2026
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V1766_24/07/2026
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V1799_24/7/26
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V2876 | 11 August 2026
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
shm-rev
Malaysia · Pixel· other
ROAS 0.00CPP RM0.00
V1714_29/7/26
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
V2799_24/7/26
Malaysia · Pixel· video
ROAS 0.00CPP RM0.00
Hook & Bail · Fix LP0
None this week.
Post-Click0
None this week.
Underperformers · Cut3
p1468_12 july 2026
Malaysia · Pixel· graphic
ROAS 0.69CPP RM118.72
V2880 | 11 August 2026
Malaysia · Pixel· video
ROAS 0.69CPP RM44.61
p1460_8 july 2026 – Copy
Malaysia · Pixel· graphic
ROAS 0.46CPP RM146.68
Reference
Evergreen Creative Playbooks
Top-20 Creatives to Rerun
All-time high ROAS × spend, with Meta creative IDs for cross-market reuse.
Creative Strategy Brief
Ad-level patterns: the retention formula, winners/underperformers, new concepts.