HYGR Growth Operating System

HYGR ⌂Executive Dashboard ↗Meta Ads ◈Creative Intelligence ◎Audience IntelligenceMeta ◫Performance Intelligence

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Meta · Analysis

Meta Ads

Showing last 7 days · 25 Aug – 31 Aug 2026. CPAS / marketplace ROAS shown as n/a (unreliable attribution).

Perioddata as of 31 Aug

Next Week Weekly Campaigns Fatigue Reports

AI · generated from this week's data

Next Week's Actions

Prioritised by Claude from the live Meta data, reinforcing CoWork's recommendations.

Do Now4

Pause or hard-reset CPAS campaigns exceeding frequency 6

High

HM | CPAS | CBO | ALL | 9/11/24* has breached frequency 6 and HM | CPAS | CBO | ALL | 9/11/24 – Copy sits at 5.95, both flagged urgent for immediate pause or creative hard-reset to stop audience burnout across the MYR CPAS account (blended freq 3.04).

Kill four confirmed underperformer ads immediately

High

p1468_12 july 2026 (ROAS 0.69), p1460_8 july 2026 – Copy (ROAS 0.46), V2880 | 11 August 2026 (ROAS 0.69), and Retails | ABO | Video View (ROAS 0.1994) are all flagged kill — reallocate the combined ~MYR1,966 weekly spend into winners.

Scale [Whitelisting] CNV budget 20–30% now

High

CoWork flags [Whitelisting] - CNV as urgent scale across multiple passes; the (CNV) Creative Testing Campaign is spending MYR1,399 at ROAS 2.31 and was flagged for a +20–30% budget step-up.

Exclude Audience Network placement across all campaigns

Medium

Audience Network is flagged urgent for exclusion across REAL HYGR and HYGR CPAS accounts in multiple CoWork passes, with one rewarded-video placement flagged for full exclusion before any scaling occurs.

This Week2

Scale Singapore winners in 30% step-ups

High

HYGR.SG is running at ROAS 2.02 on SGD 540 spend with no fatigue flags, and CoWork flags CBO | Graveyard | 29 June 2026 for a 30% SG step-up and overall account for budget step-ups on winners.

Rotate creative on Customer Persona and Ian Graphic Ads CBOs

Medium

Customer Persona Ads CBO has dropped from ROAS 2.70 to 1.49 at freq 2.74, and Ian | CBO | Graphic Ads 1 sits at freq 3.41 — both flagged by CoWork to rotate creative and broaden audience to reset frequency saturation.

Monitor1

Track CPAS account CTR after creative refresh

Medium

Malaysia CPAS blended frequency is 3.04 with CTR 0.81%, and CoWork instructs monitoring CTR/frequency on HYGR Official CPAS after creative refresh before adding any budget to the MYR9,662 weekly CPAS spend.

Weekly

Performance by Market

Malaysia · PixelMYR

Spend

RM8,439

▲ 10%

ROAS

1.53

▼ -26%

Purchases 153Freq 2.04

Malaysia · CPASMYR

Spend

RM9,663

▲ 3%

ROAS

n/a

Purchases 0Freq 3.04marketplace

SingaporeSGD

Spend

S$540

▼ -36%

ROAS

2.02

▲ 16%

Purchases 30Freq 1.85

USAUSD

Spend

▼ -100%

ROAS

0.00

→ new

Purchases 0Freq 0.00

ROAS trend (pixel markets)

Spend trend (all markets)

Campaigns

Campaigns This Week

Creative-level performance moved to its own Creatives tab (top nav).

Campaign	Market	Status	Spend	ROAS	WoW	CTR	CPC	Freq
(ABO) Evergreen CPAS Prospecting	Malaysia · CPAS	ACTIVE	RM3,218	n/a	—	0.83%	RM0.99	2.68
HM \| CPAS \| CBO \| ALL \| 9/11/24*	Malaysia · CPAS	ACTIVE	RM2,100	n/a	—	1.04%	RM1.02	7.64
(CBO) Evergreen CPAS Retargeting	Malaysia · CPAS	ACTIVE	RM1,120	n/a	—	0.76%	RM1.15	4.07
graveyard \| CBO_CPA_RM10 \| 11/07/26	Malaysia · CPAS	ACTIVE	RM840	n/a	—	0.66%	RM0.77	2.20
graveyard 2 \| CBO_CPA_RM10 \| 12/07/26	Malaysia · CPAS	ACTIVE	RM758	n/a	—	0.76%	RM0.62	2.39
graveyard 3 \| CBO_CPA_RM10 \| 16/07/26	Malaysia · CPAS	ACTIVE	RM745	n/a	—	0.77%	RM0.63	2.17
jack \| Reviews Ads \| 11 Mar 2026	Malaysia · CPAS	ACTIVE	RM700	n/a	—	0.67%	RM1.04	2.04
Q \| Conversion \| 9.9	Malaysia · CPAS	ACTIVE	RM115	n/a	—	0.83%	RM1.17	1.65
graveyard 4 \| CBO_CPA_RM10 \| 28/08/26	Malaysia · CPAS	ACTIVE	RM67	n/a	—	0.84%	RM0.67	1.31

Fatigue Watch

Frequency & Refresh (≥ 3)

🟠fatigueMalaysia · Pixel

REAL HYGR / audience_network

Frequency 7.32 >3 (fatigue). ROAS 0.57. EXCLUDE: Audience Network low ROAS 0.57 + freq 7.32 + junk 17% CTR. Add to placement exclusions.

→ Refresh creative / cap frequency

🟠fatigueMalaysia · Pixel

REAL HYGR / facebook

Frequency 4.28 >3 (fatigue). ROAS 1.94.

→ Refresh creative / cap frequency

🟠fatigueMalaysia · Pixel

REAL HYGR / instagram

Frequency 3.27 >3 (fatigue). ROAS 1.66.

→ Refresh creative / cap frequency

🟠fatigueMalaysia · CPAS

(CBO) Evergreen CPAS Retargeting

CPAS: frequency 4.10 >3 (fatigue). Pixel ROAS blank; CTR 0.80%.

→ Rotate creative / widen audience

🟠fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24 – Copy

CPAS: frequency 5.38 >3 (fatigue). Pixel ROAS blank; CTR 1.12%.

→ Rotate creative / widen audience

🟠fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24*

CPAS: frequency 5.28 >3 (fatigue). Pixel ROAS blank; CTR 1.07%.

→ Rotate creative / widen audience

🔵fatigueMalaysia · Pixel

facebook

Frequency 4.15 > 3 saturation threshold; ROAS 1.83x positive but declining engagement expected — creative refresh critical

→ Refresh FB creatives; consider reducing FB budget allocation temporarily

🔵fatigueMalaysia · Pixel

instagram

Frequency 3.39 slightly above 3 threshold; ROAS 1.55x positive; largest spend platform — creative refresh will protect performance

→ Introduce new IG creative variants; monitor frequency weekly

🔵fatigueMalaysia · CPAS

facebook

Freq 3.92 > 3; CTR 0.88% declining; saturation building on FB placement

→ Creative refresh required for Facebook CPAS placements

🔵fatigueMalaysia · CPAS

instagram

Freq 5.28 > 5; severe saturation; CTR 1.16% will continue declining without new creatives

→ Urgent creative refresh for Instagram CPAS; high saturation

🔵fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24*

HARD FLAG: Freq 6.02 exceeds hard-flag threshold of 6 for CPAS entities. CTR 0.97% declining. Immediate action: pause or inject fresh creatives. Audience severely burned.

→ HARD FLAG: Pause or refresh immediately — CPAS freq EXCEEDED 6

🔵fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24 – Copy

Freq 5.95 — at hard-flag threshold of 6. Paired copy of above. Both campaigns must be refreshed simultaneously.

→ Pause or refresh immediately; freq 5.95 at hard-flag threshold

🔴fatigueMalaysia · Pixel

facebook

facebook: frequency 5.01>3 — saturation.

→ Cap frequency / refresh creative

🟠fatigueMalaysia · Pixel

instagram

instagram: frequency 3.50>3 — saturation.

→ Cap frequency / refresh creative

🟠fatigueMalaysia · CPAS

facebook

CPAS facebook: frequency 4.39>3 saturation. ROAS blank (CPAS); CTR 0.96%.

→ Cap frequency / rotate creative

🔴fatigueMalaysia · CPAS

instagram

CPAS instagram: frequency 5.08>3 saturation. ROAS blank (CPAS); CTR 1.23%.

→ Cap frequency / rotate creative

🔴fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24 – Copy

CPAS HARD-FLAG: frequency 6.07>6 (severe saturation). ROAS/purchases blank — CPAS pixel unreliable; judged on CTR 0.99% and frequency.

→ Reduce frequency / refresh creative urgently

🔴fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24*

CPAS HARD-FLAG: frequency 6.02>6 (severe saturation). ROAS/purchases blank — CPAS pixel unreliable; judged on CTR 0.97% and frequency.

→ Reduce frequency / refresh creative urgently

🔵fatigueMalaysia · Pixel

facebook

facebook core placement, freq 4.3>3 ROAS 1.33 - saturating; refresh creative.

→ Refresh creative

🔵fatigueMalaysia · Pixel

instagram

instagram core placement, freq 3.5>3 ROAS 1.53 - saturating; refresh creative.

→ Refresh creative

🔵fatigueMalaysia · Pixel

Ian | CBO | Broad/Product Specific | Graphic Ads 1 | 14 April 2026

Fatigue freq 3.2>3, ROAS 2.53 - refresh creative / widen audience.

→ Refresh creative / widen audience

🔵fatigueMalaysia · CPAS

audience_network

Audience Network freq 8.8, CTR 1.88%, no/low purchases - likely junk traffic; EXCLUDE placement.

→ Exclude placement

🔵fatigueMalaysia · CPAS

facebook

facebook freq 3.7>3 - saturation; CPAS ROAS unreliable, judged on freq/CTR.

→ Refresh creative

🔵fatigueMalaysia · CPAS

instagram

instagram freq 5.8>3 - saturation; CPAS ROAS unreliable, judged on freq/CTR.

→ Refresh creative

🔵fatigueMalaysia · CPAS

HM | catalogue off_CPAS_ABO | 18/07/2026

Fatigue freq 5.2. CPAS pixel ROAS unreliable - judged on CTR/freq.

→ Refresh creative / widen audience

🔵fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24 - Copy

HARD-FLAG saturation freq 7.2. CPAS pixel ROAS unreliable - judged on CTR/freq only.

→ Refresh creative / widen audience

🔵fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24*

HARD-FLAG saturation freq 7.2. CPAS pixel ROAS unreliable - judged on CTR/freq only.

→ Refresh creative / widen audience

🔵fatigueSingapore

audience_network

Audience Network freq 4.7, CTR 2.29%, no/low purchases - likely junk traffic; EXCLUDE placement.

→ Exclude placement

🔵fatigueMalaysia · Pixel

Customer Persona Ads Campaign | CBO | 1 June 2026

freq 3.43>3; refresh creative/expand audience

→ Refresh creative / expand audience

🔵fatigueMalaysia · Pixel

Ian | CBO | Broad/Product Specific | Graphic Ads 1 | 14 April 2026

freq 3.42>3; refresh creative/expand audience

→ Refresh creative / expand audience

🔵fatigueMalaysia · CPAS

facebook

facebook freq 3.20>3; saturating

→ Monitor

🔵fatigueMalaysia · CPAS

instagram

instagram freq 5.14>3; saturating

→ Monitor

🔴fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24*

CPAS pixel ROAS unreliable — judged on CTR & frequency. CPAS HARD-FLAG freq 8.4>6; rotate/refresh audience

→ Refresh creative / expand audience

🔵fatigueMalaysia · CPAS

(CBO) Evergreen CPAS Retargeting

CPAS pixel ROAS unreliable — judged on CTR & frequency. CPAS freq 3.07>3; audience saturating

→ Refresh creative / expand audience

🔵fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24 – Copy

CPAS pixel ROAS unreliable — judged on CTR & frequency. CPAS freq 3.56>3; audience saturating

→ Refresh creative / expand audience

🔵fatigueMalaysia · Pixel

Customer Persona Ads Campaign | CBO | 1 June 2026

Frequency 3.03>3 = fatigue risk.

→ Rotate creative and broaden audience to reset frequency.

🔵fatigueMalaysia · Pixel

Ian | CBO | Broad/Product Specific | Graphic Ads 1 | 14 April 2026

Frequency 3.79>3 = fatigue risk.

→ Rotate creative and broaden audience to reset frequency.

🔵fatigueMalaysia · CPAS

instagram

instagram frequency 4.14>3 = saturation on the biggest-spend placement. CPAS pixel ROAS unreliable by design - roas/purchases left blank; judged on CTR/frequency.

→ Cap frequency / refresh creative on instagram placement.

🔵fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24*

HARD-FLAG CPAS frequency 6.43 (>6). CPAS pixel ROAS unreliable by design - roas/purchases intentionally blank; judged on CTR/frequency only.

→ Refresh creative immediately or pause; audience is burnt.

🔵fatigueMalaysia · Pixel

Instagram Stories

Frequency 3.15 exceeds the 3.0 saturation threshold.

→ Saturated: rotate creative or cap frequency on Instagram Stories.

🔵fatigueMalaysia · Pixel

Facebook Reels Overlay

Frequency 4.30 exceeds the 3.0 saturation threshold.

→ Saturated: rotate creative or cap frequency on Facebook Reels Overlay.

🔵fatigueMalaysia · Pixel

Audience Network - Classic

Only MYR26.11 spend, frequency 10.18 is extreme - ROAS is not reliable at this volume.

→ Audience Network is converting on tiny spend - keep but cap, do not scale on this sample.

🔵fatigueMalaysia · Pixel

Ian | CBO | Broad/Product Specific | Graphic Ads 1 | 14 April 2026

Frequency 3.41, ROAS 2.30, CTR 0.49%.

→ Rotate creative / expand audience - frequency past 3.

🔵fatigueMalaysia · CPAS

Facebook Feed

Frequency 3.33 exceeds the 3.0 saturation threshold.

→ Saturated: rotate creative or cap frequency on Facebook Feed.

🔵fatigueMalaysia · CPAS

Facebook Reels

Frequency 3.18 exceeds the 3.0 saturation threshold.

→ Saturated: rotate creative or cap frequency on Facebook Reels.

🔵fatigueMalaysia · CPAS

Instagram Stories

Frequency 3.02 exceeds the 3.0 saturation threshold.

→ Saturated: rotate creative or cap frequency on Instagram Stories.

🔵fatigueMalaysia · CPAS

HM | CPAS | CBO | ALL | 9/11/24*

CPAS pixel ROAS unreliable by design - roas/purchases left blank; judged on CTR and frequency. Frequency 7.64 (>6) with CTR 1.04%.

→ HARD FLAG - pause or hard-reset audience. Frequency is past 6.

🔵fatigueMalaysia · CPAS

(CBO) Evergreen CPAS Retargeting

CPAS pixel ROAS unreliable by design - roas/purchases left blank; judged on CTR and frequency. Frequency 4.07, CTR 0.76%.

→ Refresh creative and widen audience - frequency saturation.

Campaign	Market	Frequency	CPC	Spend	Status
HM \| CPAS \| CBO \| ALL \| 9/11/24*	Malaysia · CPAS	7.64	RM1.02	RM2,100	Critical
(CBO) Evergreen CPAS Retargeting	Malaysia · CPAS	4.07	RM1.15	RM1,120	Flagged
Ian \| CBO \| Broad/Product Specific \| Graphic Ads 1 \| 14 April 2026	Malaysia · Pixel	3.41	RM1.44	RM1,260	Flagged

Synced from Drive

Meta Reports

Every uploaded Meta report sheet — creative strategy packs and other analyses — read in full and shown here automatically.

HYGR — Meta Creative Strategy Pack

Built from last-7d performance data (7-day window ending 6 Jun 2026). Anchored on current winners + fresh test angles.

HYGR_Meta_Creative_Strategy_Pack_2026-06-07 · synced 2026-06-07

Purpose: Four creative workstreams in one workbook: (1) Comment/voice-of-customer analysis, (2) Copywriting, (3) Static & carousel briefs, (4) Video/UGC briefs.
Tabs: 1 Comment Analysis', '2 Copywriting', '3 Static & Carousel', '4 Video & UGC'. Each is a ready-to-hand-off brief.
Data basis: Meta Ads connector pulls: campaign/ad/placement performance (ROAS, CTR, frequency), plus engagement (comments, saves, shares) and video retention (3s plays, p25/p75/p100).
KEY LIMITATION: The Meta connector exposes comment COUNTS but NOT comment TEXT. Real comment volume is also very low (1-4 per ad). So objections/FAQs/sentiment in Tab 1 are INFERRED from engagement signals + deodorant-category norms, NOT scraped from live comments. Clearly flagged in that tab.
To get real comments: Option A: I can use Claude-in-Chrome to open each ad's post and read live comments (needs you logged into Meta in Chrome). Option B: export comments and I'll re-run the sentiment analysis on actual text. Just ask.
What's working (anchor): Video >> graphics > carousel. UGC/creator whitelist content wins. High SAVES = educational/how-to value. High SHARES = relatable/funny. Threads placement is cheap & efficient. 'Reviews' ad format is a proven recurring winner.
What's failing: Carousel (0.50x), several static graphics, Audience Network placement (junk), and 'bulk order / promo' hooks that pull high CTR but low ROAS (bargain-hunters, funnel mismatch).
Claims caution: Any whitening / efficacy / 'all-day' / safety claim in copy is bracketed [SUBSTANTIATE] — confirm with legal/clinical proof before publishing. Add Halal note where relevant for MY.
Markets: Primary: REAL HYGR (MY, MYR). Secondary angles flagged for SG & US where relevant.