HYGR Growth Operating System

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Klaviyo · Analysis

Klaviyo Email

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Period

Next Week Weekly Formats Reports Reference

AI · generated from this week's data

Next Week's Actions

Prioritised by Claude from the live Klaviyo data.

Do Now3

Audit why all three flows have zero sends

High

F1, F2, and F3 all show 0 sends, 0% open rate, and RM0.000 RPR, indicating the flows are not live, not triggered, or have a critical setup error in Klaviyo.

Verify flow trigger conditions and filters

High

Zero recipients across F1 Sensory Hook, F2 Myth Buster, and F3 Announcement suggests trigger filters (e.g. list membership, segment conditions, or start dates) may be misconfigured and blocking entry.

Confirm sending profile and suppression list

High

With RM0.000 RPR across all flows, check that the sending domain is verified and that the suppression list is not inadvertently blocking your entire contactable audience.

This Week2

Set up a test-send for each flow sequence

Medium

Once triggers are fixed, send a test through F1, F2, and F3 to confirm email rendering, links, and UTM tracking are intact before activating to live audience.

Define success benchmarks before re-launch

Medium

With no historical performance data available for F1–F3, set minimum targets (e.g. ≥35% open rate, ≥RM0.50 RPR) now so the team can evaluate performance objectively after first sends.

Monitor1

Track first-send metrics within 48 hours of launch

Low

Once flows go live, monitor open rate and RPR at the 48-hour mark per flow to identify deliverability or content issues before the full audience receives the sequence.

Weekly

Email Dashboard

Revenue — last 12 campaigns

Campaigns in period (0)

Campaign	Date	Format	Recipients	Open	Click	CTOR	Conv	Unsub	RPR	Revenue
No campaigns for this period.

Deliverability

Spam Rate

0.000%

Healthy

Bounce Rate

0.000%

Healthy

Unsub Rate

0.000%

Healthy

Formats

Format Leaderboard

All campaigns ranked by revenue per recipient. F1 Sensory · F2 Myth Buster · F3 Announcement.

F1 · Sensory Hook

RM0.000

Avg RPR

Avg Open

0.00%

Avg CTOR

0 campaigns · Sensory Hook

F2 · Myth Buster

RM0.000

Avg RPR

Avg Open

0.00%

Avg CTOR

0 campaigns · Myth Buster

F3 · Announcement

RM0.000

Avg RPR

Avg Open

0.00%

Avg CTOR

0 campaigns · Announcement

#	Campaign	Date	Format	Revenue	RPR	Open	CTOR	Conv

Synced from Drive

Klaviyo Reports

Every uploaded Klaviyo report sheet — weekly analyses, format benchmarks and more — read in full and shown here automatically.

WEEK SUMMARY

HYGR Klaviyo — Weekly Brief (2026-07-12) · synced 2026-07-12

Metric	This Week	Last Week	Change	Status
Total Revenue (RM)	6737.23	7547.21	-0.107	—
Campaigns Sent	4	2	+2	—
Avg Open Rate	0.3197	0.4085	-8.88pp	GREEN
Avg Click Rate	0.003	0.004	-0.10pp	—
Avg CTOR	0.0094	0.0098	-0.04pp	—
Avg Conversion Rate	0.0003	0.0009	-0.059pp	—
Avg RPR (RM)	0.037	0.083	-0.046	—
Avg Unsubscribe Rate	0.0027	0.0025	+0.028pp	AMBER
Avg Bounce Rate	0.004	0.0048	-0.08pp	GREEN
Avg Spam Rate	0	0	+0.0005pp	GREEN

THIS WEEK CAMPAIGNS

Campaign Name	Send Date	Format	Recipients	Open%	Click%	CTOR%	Conv%	Unsub%	Bounce%	Spam%	Revenue RM	RPR RM	AOV RM
12 July \| Zen Perfume S pray	2026-07-12	F1 Sensory Hook	46203	23.93	0.25	1.06	0.011	0.065	0.12	0.002	447	0.01	89.4
11 July \| We Missed You Campaign \| Upgrade Rerwards	2026-07-09	F1 Sensory Hook	428	28.64	0.24	0.82	0	0.704	0.47	0	0	0	0
3 July \| All Things Creme Cloud	2026-07-09	F1 Sensory Hook	46235	36.63	0.36	0.99	0.065	0.167	0.5	0.004	2933.43	0.064	94.63
7 July \| Zero Deodorant Roll On	2026-07-07	F1 Sensory Hook	45967	38.7	0.35	0.9	0.059	0.16	0.52	0	3356.8	0.073	115.75

LAST WEEK CAMPAIGNS

Campaign Name	Send Date	Format	Recipients	Open%	Click%	CTOR%	Conv%	Unsub%	Bounce%	Spam%	Revenue RM	RPR RM	AOV RM
3 July \| B1F1 Lip Balm July Promo	2026-07-03	F1 Sensory Hook	45586	40.53	0.49	1.22	0.119	0.201	0.49	0.002	4593.37	0.101	83.52
30 June \| Deo Feature	2026-06-30	F1 Sensory Hook	45636	41.17	0.3	0.74	0.066	0.291	0.48	0	2953.84	0.065	95.29

FORMAT BENCHMARKS (historical reference)

Format	Benchmark Avg RPR	This Week Avg RPR	vs Benchmark
F1 Sensory Hook	RM0.158	RM0.037	-0.77
F2 Myth Buster	RM0.137	— (no F2 campaigns this week)	—
F3 Announcement	RM0.126	— (no F3 campaigns this week)	—

WATCH LIST 11 July | We Missed You Campaign | Upgrade Rerwards: unsubscribe rate 0.704% breached RED threshold (>0.35%). Small winback list (428 recipients, Canceled Subscription), zero revenue. Weekly avg unsubscribe rate 0.274% breached AMBER threshold (>0.2%). Note: 12 July | Zen Perfume S pray open rate 23.93% is well below the 30% benchmark (sent today — stats may still be accruing).

NOTES Report generated: 2026-07-12 23:29 (Asia/Singapore) Data source: Klaviyo account HYGR (Ucgtcc) Revenue metric: Placed Order (VJNzEv) Format classification: regex-based on campaign name Classification note: no campaign names matched F2/F3 keyword patterns this period; all 6 classified F1 by default rule.

HYGR KLAVIYO WEEKLY ANALYSIS

Period: 27 May – 3 June 2026

Generated: 3 June 2026

HYGR Klaviyo — Weekly Analysis (3 Jun 2026) · synced 2026-06-06

ACCOUNT HEALTH SNAPSHOT

Metric	This Week	Prior Week	Change (%)	Direction	Flag
Campaigns Sent	1	2	-0.5	↓	Fewer sends — not lower performance
Total Recipients	43357	86519	-0.499	↓	Fewer sends
Total Revenue (RM)	6453.56	9179.66	-0.297	↓	Fewer sends — see RPR
Revenue per Recipient (RM)	0.149	0.106	+40.2%	↑	Best efficiency in 3-week window
Open Rate	0.4116	0.4288	-1.7pp	↓	Small decline — monitor
Click Rate	0.0045	0.0025	+80%	↑	Strong — best recent
Click-to-Open Rate (CTOR)	0.0109	0.0059	+86%	↑	Content very compelling
Conversion Rate	0.0014	0.0011	+31%	↑	Above account average
Unsubscribe Rate	0.0019	0.002	Flat	→	Normal
Bounce Rate	0.0056	0.0056	Flat	→	Consistent — list cleanse recommended
Spam Complaint Rate	0.0001	0.0001	Flat	→	Well within safe threshold

CAMPAIGNS THIS WEEK

Campaign Name	Send Date	Channel	Recipients	Open Rate	Click Rate	CTOR	Conv Rate	Unsub Rate	Bounce Rate	Spam Rate	Revenue (RM)	RPR (RM)	AOV (RM)
26 May \| Test: Deo Spray	28 May 2026	Email	43357	0.4116	0.0045	0.0109	0.0014	0.0019	0.0056	0.0001	6453.56	0.149	107.56

PRIOR WEEK (REFERENCE)

Campaign Name	Send Date	Channel	Recipients	Open Rate	Click Rate	CTOR	Conv Rate	Unsub Rate	Revenue (RM)	RPR (RM)
23 May \| Test: Roll On	25 May 2026	Email	43458	0.4241	0.0036	0.0085	0.0011	0.0016	4385.76	0.102
20 May \| Sensitive Skin Deo	20 May 2026	Email	43061	0.4336	0.0014	0.0032	0.001	0.0024	4793.9	0.112

DELIVERABILITY WATCH

Metric	Value	Threshold	Status	Note
Spam Complaint Rate	0.0001	< 0.08%	✅ Safe	Well below Google/Yahoo threshold
Bounce Rate	0.0056	< 2%	⚠️ Watch	242 bounces/send — cleanse recommended
Unsubscribe Rate	0.0019	< 0.35%	✅ Normal	Trending down from 0.24% prior week
Delivery Rate	0.9944	> 98%	✅ Excellent	43115 of 43357 delivered

RECOMMENDATIONS

#	Action	Why	Priority
1	Scale the Deo Spray email format	CTOR 1.09% — nearly 2× prior week average. Identify what worked: layout, CTA, product angle.	High
2	Segment sensitive-skin sends	Sensitive Skin Deo drove 0.24% unsub and 0.14% click — niche angle on full list hurt metrics	High
3	Send a second email this week	Only 1 campaign sent — estimated RM4000–6000 in uncaptured revenue	Medium
4	Schedule list hygiene pass	242 hard/soft bounces per send signals stale addresses — run suppression review	Medium

ATTRIBUTION NOTE

Note	Detail
Revenue source	Klaviyo last-click attribution (Placed Order metric)
Limitation	Shopee/Lazada orders may not fire back to Klaviyo — actual revenue likely higher
Recommendation	Cross-reference with Shopee/Lazada order data for the same dates

Reference

Evergreen Email Playbooks

Email Format Playbook

The 3 formats that work (F1/F2/F3) — built from 90 days of data.

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Next-5 Campaign Brief

Detailed briefs for campaigns 1–5.

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The 12-Campaign Calendar moved to its own Calendar tab.