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Klaviyo · Analysis

Klaviyo Email

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Period

Next Week Weekly Formats Reports Reference

AI · generated from this week's data

Next Week's Actions

Prioritised by Claude from the live Klaviyo data.

Do Now3

Investigate why all three flows have zero sends

High

F1 Sensory Hook, F2 Myth Buster, and F3 Announcement all show 0 sends and 0% open rate, indicating the flows are either not live, misconfigured, or have no eligible recipients.

Verify flow trigger and filter conditions immediately

High

Zero sends across all three formats suggests a shared upstream issue — likely a broken trigger, incorrect list/segment assignment, or a global suppression — that must be diagnosed before any revenue can be generated.

Confirm sending domain and deliverability setup

High

If flows were recently activated, a missing or unauthenticated sending domain could be silently blocking all outbound email, explaining the 0% open rate across F1, F2, and F3.

This Week2

Seed test each flow with an internal address

Medium

Once configuration is confirmed, send a test through each of the three flows to a verified internal inbox to validate that content, links, and tracking are functioning correctly before re-opening to real subscribers.

Audit active subscriber list for minimum viable size

Medium

Zero sends may also indicate the trigger segment is empty; review the enrolled audience size for all three flows and backfill with eligible contacts if the list is unpopulated.

Monitor1

Track open and RPR after flows go live

Low

Once sends resume, benchmark F1, F2, and F3 open rates and RPR weekly to establish a baseline and identify which format drives the strongest revenue contribution.

Weekly

Email Dashboard

Revenue — last 12 campaigns

Campaigns in period (0)

Campaign	Date	Format	Recipients	Open	Click	CTOR	Conv	Unsub	RPR	Revenue
No campaigns for this period.

Deliverability

Spam Rate

0.000%

Healthy

Bounce Rate

0.000%

Healthy

Unsub Rate

0.000%

Healthy

Formats

Format Leaderboard

All campaigns ranked by revenue per recipient. F1 Sensory · F2 Myth Buster · F3 Announcement.

F1 · Sensory Hook

RM0.000

Avg RPR

Avg Open

0.00%

Avg CTOR

0 campaigns · Sensory Hook

F2 · Myth Buster

RM0.000

Avg RPR

Avg Open

0.00%

Avg CTOR

0 campaigns · Myth Buster

F3 · Announcement

RM0.000

Avg RPR

Avg Open

0.00%

Avg CTOR

0 campaigns · Announcement

#	Campaign	Date	Format	Revenue	RPR	Open	CTOR	Conv

Synced from Drive

Klaviyo Reports

Every uploaded Klaviyo report sheet — weekly analyses, format benchmarks and more — read in full and shown here automatically.

WEEK SUMMARY

HYGR Klaviyo — Weekly Brief (2026-09-13) · synced 2026-09-13

Metric	This Week	Last Week	Change	Status
Total Revenue (RM)	8370.81	9282.33	-911.52 (-9.8%)	GREEN
Campaigns Sent	2	2	0	GREEN
Avg Open Rate	0.3528	0.3763	-2.35 pp	GREEN
Avg Click Rate	0.0024	0.0024	-0.001 pp	GREEN
Avg CTOR	0.0069	0.0065	+0.039 pp	GREEN
Avg Conversion Rate	0.0007	0.0008	-0.006 pp	GREEN
Avg RPR (RM)	0.0854	0.0952	-0.0098 (-10.3%)	GREEN
Avg Unsubscribe Rate	0.0014	0.0014	-0.003 pp	GREEN
Avg Bounce Rate	0.0041	0.0041	+0.001 pp	GREEN
Avg Spam Rate	0	0.0001	-0.002 pp	GREEN

THIS WEEK CAMPAIGNS

Campaign Name	Send Date	Format	Recipients	Open%	Click%	CTOR%	Conv%	Unsub%	Bounce%	Spam%	Revenue RM	RPR RM	AOV RM
8 Sept \| Perfume Official Launch	2026-09-08	F3 Announcement	49169	0.3619	0.003	0.0083	0.0008	0.0016	0.0041	0	4195.43	0.0857	107.58
10 Sept \| Deo Spray Brighten Pits	2026-09-10	F1 Sensory Hook	49274	0.3436	0.0019	0.0054	0.0007	0.0011	0.0041	0	4175.38	0.0851	119.3

LAST WEEK CAMPAIGNS

Campaign Name	Send Date	Format	Recipients	Open%	Click%	CTOR%	Conv%	Unsub%	Bounce%	Spam%	Revenue RM	RPR RM	AOV RM
3 Sept \| Moisturising Sunscreen	2026-09-03	F1 Sensory Hook	48876	0.3773	0.0019	0.0051	0.0009	0.0015	0.004	0.0001	4766.89	0.0979	97.28
6 Sept \| Perfume Early Bird	2026-09-06	F1 Sensory Hook	49043	0.3753	0.0029	0.0078	0.0006	0.0012	0.0041	0	4515.44	0.0925	141.11

FORMAT BENCHMARKS (historical reference)

Format	Benchmark Avg RPR	This Week Avg RPR	vs Benchmark
F1 Sensory Hook	0.158	0.0851	-0.462
F2 Myth Buster	0.137	n/a — none sent this week	n/a
F3 Announcement	0.126	0.0857	-0.32

WATCH LIST All metrics within healthy range. Note: no spam, bounce or unsubscribe thresholds were breached. Highest single-campaign values this week were spam 0.004% (limit 0.05%), bounce 0.411% (limit 1%), unsub 0.157% (limit 0.2%). Observation (not a threshold breach): both formats sent this week came in well below historical RPR benchmarks — F1 -46.2%, F3 -32.0%. Click rates of 0.19-0.30% are the main drag; open rates remain healthy at 34-36%. Open rate trending down for a third consecutive send (37.7% -> 37.5% -> 36.2% -> 34.4%). Worth watching next week.

NOTES Report generated: 2026-09-13 22:02 (Asia/Singapore) Data source: Klaviyo account HYGR (Ucgtcc) Revenue metric: Placed Order (VJNzEv) Format classification: regex-based on campaign name Window: this week = 2026-09-07 to 2026-09-13; last week = 2026-08-30 to 2026-09-06 (send times converted from UTC to Asia/Singapore). Note: two earlier sends (29 Aug Merdeka Promo Tickets, 27 Aug Shower Oil) fell outside the 14-day window and are excluded. Note: summary averages are unweighted means across campaigns, not recipient-weighted.

HYGR KLAVIYO — WEEKLY BRIEF

HYGR Klaviyo — Weekly Brief (2026-08-09) · synced 2026-08-09

SECTION 1: WEEK SUMMARY

Metric	This Week	Last Week	Change	Status
Total Revenue (RM)	RM5,462.60	RM9,309.20	-0.413
Campaigns Sent	3	3	+0
Avg Open Rate	0.3154	0.3888	-7.343pp	GREEN
Avg Click Rate	0.0011	0.0013	-0.016pp
Avg CTOR	0.0036	0.0033	+0.036pp
Avg Conversion Rate	0.0004	0.0006	-0.021pp
Avg RPR (RM)	0.0385	0.0662	-0.419
Avg Unsubscribe Rate	0.001	0.0016	-0.064pp	GREEN
Avg Bounce Rate	0.0029	0.0041	-0.118pp	GREEN
Avg Spam Rate	0	0	-0.001pp	GREEN

SECTION 2: THIS WEEK CAMPAIGNS

Campaign Name	Send Date	Format	Recipients	Open%	Click%	CTOR%	Conv%	Unsub%	Bounce%	Revenue RM	RPR RM	AOV RM
9 Aug \| The Glamorous Lip Balm that you deserve	2026-08-09	F1	47505	0.2196	0.0009	0.0043	0	0.0005	0.0008	89.73	0.0019	44.87
31 July \| Beet Dull Skin With This	2026-08-07	F1	47558	0.3479	0.0011	0.0033	0.0006	0.0009	0.0039	2570.5	0.0543	82.92
4 Aug \| Mochi Cleansing Powder Gentle cleanse, big hype	2026-08-04	F1	47458	0.3787	0.0012	0.0032	0.0006	0.0016	0.004	2802.37	0.0593	84.92

SECTION 3: LAST WEEK CAMPAIGNS

Campaign Name	Send Date	Format	Recipients	Open%	Click%	CTOR%	Conv%	Unsub%	Bounce%	Revenue RM	RPR RM	AOV RM
31 July \| Facial Oil	2026-07-31	F1	47044	0.3847	0.0014	0.0037	0.0011	0.0016	0.0042	5722.96	0.1222	107.98
29 July \| Tea Series	2026-07-29	F1	47109	0.3904	0.0011	0.0029	0.0004	0.0016	0.0039	1876.8	0.04	98.78
25 July \| Tinted Sunscreen	2026-07-27	F1	47030	0.3914	0.0013	0.0032	0.0004	0.0018	0.0041	1709.44	0.0365	81.4

SECTION 4: FORMAT BENCHMARKS

Format	Benchmark Avg RPR	This Week Avg RPR	vs Benchmark
F1 Sensory Hook	RM0.158	RM0.0385	-0.756
F2 Myth Buster	RM0.137	n/a (no campaigns)	n/a
F3 Announcement	RM0.126	n/a (no campaigns)	n/a

SECTION 5: WATCH LIST All metrics within healthy range.

SECTION 6: NOTES Report generated: 2026-08-09 22:04:45 +08 (Asia/Singapore) Data source: Klaviyo account HYGR (Ucgtcc) Revenue metric: Placed Order (VJNzEv) Format classification: regex-based on campaign name

HYGR KLAVIYO WEEKLY ANALYSIS

Period: 27 May – 3 June 2026

Generated: 3 June 2026

HYGR Klaviyo — Weekly Analysis (3 Jun 2026) · synced 2026-06-06

ACCOUNT HEALTH SNAPSHOT

Metric	This Week	Prior Week	Change (%)	Direction	Flag
Campaigns Sent	1	2	-0.5	↓	Fewer sends — not lower performance
Total Recipients	43357	86519	-0.499	↓	Fewer sends
Total Revenue (RM)	6453.56	9179.66	-0.297	↓	Fewer sends — see RPR
Revenue per Recipient (RM)	0.149	0.106	+40.2%	↑	Best efficiency in 3-week window
Open Rate	0.4116	0.4288	-1.7pp	↓	Small decline — monitor
Click Rate	0.0045	0.0025	+80%	↑	Strong — best recent
Click-to-Open Rate (CTOR)	0.0109	0.0059	+86%	↑	Content very compelling
Conversion Rate	0.0014	0.0011	+31%	↑	Above account average
Unsubscribe Rate	0.0019	0.002	Flat	→	Normal
Bounce Rate	0.0056	0.0056	Flat	→	Consistent — list cleanse recommended
Spam Complaint Rate	0.0001	0.0001	Flat	→	Well within safe threshold

CAMPAIGNS THIS WEEK

Campaign Name	Send Date	Channel	Recipients	Open Rate	Click Rate	CTOR	Conv Rate	Unsub Rate	Bounce Rate	Spam Rate	Revenue (RM)	RPR (RM)	AOV (RM)
26 May \| Test: Deo Spray	28 May 2026	Email	43357	0.4116	0.0045	0.0109	0.0014	0.0019	0.0056	0.0001	6453.56	0.149	107.56

PRIOR WEEK (REFERENCE)

Campaign Name	Send Date	Channel	Recipients	Open Rate	Click Rate	CTOR	Conv Rate	Unsub Rate	Revenue (RM)	RPR (RM)
23 May \| Test: Roll On	25 May 2026	Email	43458	0.4241	0.0036	0.0085	0.0011	0.0016	4385.76	0.102
20 May \| Sensitive Skin Deo	20 May 2026	Email	43061	0.4336	0.0014	0.0032	0.001	0.0024	4793.9	0.112

DELIVERABILITY WATCH

Metric	Value	Threshold	Status	Note
Spam Complaint Rate	0.0001	< 0.08%	✅ Safe	Well below Google/Yahoo threshold
Bounce Rate	0.0056	< 2%	⚠️ Watch	242 bounces/send — cleanse recommended
Unsubscribe Rate	0.0019	< 0.35%	✅ Normal	Trending down from 0.24% prior week
Delivery Rate	0.9944	> 98%	✅ Excellent	43115 of 43357 delivered

RECOMMENDATIONS

#	Action	Why	Priority
1	Scale the Deo Spray email format	CTOR 1.09% — nearly 2× prior week average. Identify what worked: layout, CTA, product angle.	High
2	Segment sensitive-skin sends	Sensitive Skin Deo drove 0.24% unsub and 0.14% click — niche angle on full list hurt metrics	High
3	Send a second email this week	Only 1 campaign sent — estimated RM4000–6000 in uncaptured revenue	Medium
4	Schedule list hygiene pass	242 hard/soft bounces per send signals stale addresses — run suppression review	Medium

ATTRIBUTION NOTE

Note	Detail
Revenue source	Klaviyo last-click attribution (Placed Order metric)
Limitation	Shopee/Lazada orders may not fire back to Klaviyo — actual revenue likely higher
Recommendation	Cross-reference with Shopee/Lazada order data for the same dates

Reference

Evergreen Email Playbooks

Email Format Playbook

The 3 formats that work (F1/F2/F3) — built from 90 days of data.

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Next-5 Campaign Brief

Detailed briefs for campaigns 1–5.

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The 12-Campaign Calendar moved to its own Calendar tab.